Sendivent Terms of Service

Last updated: 23 December 2025

These Terms of Service ("Terms") govern access to and use of Sendivent (sendivent.com), a notifications platform provided by Appitude AB.

1. Contracting party and notices

1.1 Provider. Appitude AB, org.nr 556950-5448 ("Appitude", "Sendivent", "we", "us").

1.2 Address. Skeppargatan 18, 114 52 Stockholm, Sweden.

1.3 Notices and support.

1.4 Customer. The business entity accepting these Terms ("Customer", "you"). You represent that you have authority to bind Customer.

2. Scope and document hierarchy

2.1 B2B only. The Service is offered only for business use.

2.2 Order of documents. These Terms, any Order Form, and the DPA (each as defined below) make up the agreement between the parties (the "Agreement"). If there is a conflict: (i) the Order Form controls for commercial terms (fees, term, plan), (ii) the DPA controls for processing of personal data in Customer Content, and (iii) these Terms control for all other matters.

3. Definitions

"Service" means the Sendivent API, dashboard, and related services.

"Documentation" means technical docs, guides, and policies we make available.

"Order Form" means (i) an online checkout, plan selection, or invoice/quote accepted by Customer, or (ii) a written order referencing these Terms.

"Subscription" means access to the Service under a plan.

"Usage Limits" means limits described in the plan page, dashboard, Order Form, Documentation, or fair-use controls we apply to protect the Service.

"Authorized Users" means Customer’s personnel and contractors authorized to access the Service under Customer’s account.

"Customer Content" means data submitted to the Service by or on behalf of Customer (including contacts and identifiers, contact metadata, event definitions, templates, payload values, delivery logs/status, and suppression/subscription state).

"DPA" means our GDPR Article 28 Data Processing Addendum at /dpa.

4. Account, authentication, and security

4.1 Account administration. Customer is responsible for account setup, roles/permissions, and activities under its account.

4.2 API keys and credentials. Customer must protect API keys/credentials, rotate them as appropriate, and promptly notify us of suspected compromise.

4.3 Authorized Users. Customer is responsible for Authorized Users’ compliance with the Agreement.

5. License and restrictions

5.1 License. Subject to the Agreement and payment of applicable fees, we grant Customer a non-exclusive, non-transferable right during the Subscription term to access and use the Service for Customer’s internal business purposes.

5.2 Restrictions. Customer will not (and will not permit anyone to):

  • use the Service in violation of the Acceptable Use Policy (Annex 1) (the "AUP"), which is incorporated into these Terms and is a material term;
  • reverse engineer or attempt to discover source code (except where prohibited by law);
  • bypass or circumvent Usage Limits or security controls;
  • interfere with or disrupt the Service;
  • use the Service to build a competing product (except where prohibited by law).

5.3 Examples and templates. Code samples, SDKs, and template examples are provided solely to use the Service.

5.4 Feedback. If you provide feedback, you grant us a non-exclusive, royalty-free right to use it to improve the Service.

6. Customer Content and data protection

6.1 Customer responsibility. Customer is responsible for the legality of Customer Content and for obtaining and maintaining any required rights, consents, notices, and lawful bases to send notifications (including marketing/ePrivacy rules where applicable). Customer must honor suppression/unsubscribe/opt-out requests where relevant.

6.2 Processing and DPA. Where we process Customer Content as a processor, the DPA applies. The DPA and our Subprocessor list are published at:

6.3 Ownership and limited license. Customer retains ownership of Customer Content. Customer grants us a limited license to host, process, transmit, and otherwise use Customer Content solely to provide, secure, and support the Service in accordance with the Agreement and Customer’s configurations and API calls.

6.4 AI. We do not use Customer Content to train or improve AI models and do not send Customer Content to LLM providers.

6.5 Sensitive data minimization. The Service is not designed to store highly sensitive information (e.g., passwords, payment card data, government IDs, special-category data) unless strictly necessary and lawful. Customer remains responsible for minimizing data sent.

7. Usage limits and enforcement

7.1 Usage Limits. Usage Limits apply and may vary by plan and channel.

7.2 Enforcement tools. We may enforce Usage Limits through throttling, queuing, rate limiting, rejection of requests, feature restrictions, or other controls.

7.3 Abuse and circumvention. If Customer exceeds Usage Limits, attempts to circumvent Usage Limits (including multiple accounts to remain on the free tier beyond intended use), or uses the Service in a way that materially harms deliverability, security, or system stability, we may apply enforcement actions up to and including suspension.

7.4 Emergency action. We may immediately suspend sending or access if we reasonably believe it is necessary to prevent abuse, security risk, legal exposure, or deliverability harm.

8. Channels and third-party services

8.1 Channel buckets. The Service supports:

  • Customer-connected integrations (e.g., Slack): Customer connects its own workspace/tenant and authorizes transmission of message data to that provider. These providers are not our Subprocessors.
  • Sendivent-managed delivery providers (e.g., email/SMS): we select and operate delivery providers under Appitude-managed accounts. These providers are our Subprocessors and are listed at /subprocessors.

8.2 Third-party responsibility. We are not responsible for third-party outages, API changes, delays, or delivery failures caused by telecommunications carriers, inbox providers, internet service providers, or third-party channel logic. Third-party failures do not excuse payment obligations.

9. Fees, payment, renewals

9.1 Plans. Subscriptions are offered as monthly or annual plans, including a free tier.

9.2 Billing via Stripe. Payments are processed via Stripe. Subscriptions auto-renew unless cancelled before renewal.

9.3 Failed payments; grace period. If a payment fails, we may retry the payment through Stripe. We apply a 7-day grace period for all plans.

During the grace period:

  • dashboard and API access continue; and
  • we may temporarily pause certain paid add-ons (including SMS and WhatsApp) while retries are in progress.

If payment is not successfully collected by the end of the grace period, we will downgrade the account to the free tier. Customer Content is preserved and core features continue subject to free-tier Usage Limits. Paid add-ons may remain paused until payment is resolved.

9.4 No refunds. Fees are non-refundable except where required by law or expressly stated in an Order Form.

9.5 Restrictions for non-payment. We do not delete Customer Content solely due to non-payment. If a payment is not successfully collected, we may restrict paid features/add-ons and apply a downgrade to the free tier as described in Section 9.3. We may still suspend or restrict access where necessary for abuse, security, deliverability, or legal risk.

10. Support and service levels

10.1 Support channel. Support is currently provided via email.

10.2 Best-efforts; no SLA by default. The Service is provided on an “as available” basis and we do not provide an SLA unless stated in an Order Form.

11. Confidentiality

11.1 Confidential Information. "Confidential Information" means non-public information disclosed by one party ("Disclosing Party") to the other ("Receiving Party") that a reasonable person would understand to be confidential given its nature and circumstances of disclosure, including business, technical, product, roadmap, pricing, security, and customer information. Customer Content is Customer’s Confidential Information.

11.2 Obligations. The Receiving Party will (i) use Confidential Information only to perform under the Agreement, (ii) not disclose it to third parties except to its personnel and contractors who need to know and are bound by confidentiality obligations at least as protective, and (iii) protect it using at least reasonable care.

11.3 Exclusions. Confidential Information does not include information that the Receiving Party can demonstrate: (i) is or becomes public through no breach of the Agreement, (ii) was lawfully known by the Receiving Party without restriction before receipt, (iii) is independently developed without use of the Confidential Information, or (iv) is rightfully received from a third party without duty of confidentiality.

11.4 Compelled disclosure. The Receiving Party may disclose Confidential Information if required by law or valid legal process, and will (where legally permitted) give prompt notice and reasonably cooperate with efforts to limit disclosure.

11.5 Survival. These confidentiality obligations survive termination of the Agreement for as long as the information remains confidential.

12. Suspension, termination, and data lifecycle

12.1 Suspension. We may suspend or restrict access or sending for AUP breaches, security risk, deliverability risk, legal risk, or non-payment as described in these Terms.

12.2 Termination. Customer may cancel before renewal; cancellation takes effect at the end of the then-current term. We may terminate for material breach (including AUP breach) if not cured within a reasonable time (or immediately for severe abuse/security/legal risk).

12.3 Export assistance. Upon reasonable written request within a reasonable time after termination, we will use best efforts to provide export assistance using the export functionality and data access methods available at that time. We do not promise a specific format, tooling, or timeframe, and we may refuse, limit, or charge reasonable fees for extensive/custom engineering assistance.

12.4 Deletion. Deletion of Customer Content is governed by the DPA and the Service's deletion model (including backup rotation up to 30 days). For individual contact deletion, the Service may apply “ghost contact” anonymization intended to remove identifiers and personal fields while retaining a non-identifying record for integrity, reporting, suppression compliance, auditability, and security/fraud prevention.

13. Warranties and disclaimers

13.1 Commercially reasonable efforts. We will use commercially reasonable efforts to provide the Service in accordance with these Terms.

13.2 Disclaimers. EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. WE DISCLAIM ALL WARRANTIES TO THE MAXIMUM EXTENT PERMITTED BY LAW.

13.3 No deliverability guarantee. We do not guarantee delivery, inbox placement, or performance of third-party channels.

14. Limitation of liability

14.1 Exclusion of damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT OR CONSEQUENTIAL DAMAGES OR LOSS OF PROFITS/REVENUE/GOODWILL.

14.2 Liability cap. TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY’S TOTAL LIABILITY WILL NOT EXCEED THE TOTAL FEES PAID (OR PAYABLE) BY CUSTOMER IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

14.3 Carve-outs. The cap/exclusions do not apply to Customer’s indemnity obligations, Customer’s unlawful use/AUP breach, or willful misconduct/gross negligence to the extent liability cannot be limited under applicable law.

15. Indemnities

15.1 Customer indemnity. Customer will defend, indemnify, and hold harmless Appitude AB from claims arising out of Customer Content, Customer’s instructions, Customer’s unlawful use, or AUP breach.

15.2 Indemnity procedure. The indemnified party must promptly notify, the indemnifying party controls defense/settlement, and the other party cooperates. No settlement admitting fault or imposing non-monetary obligations without consent.

16. Publicity

We may use Customer's name and logo in customer lists/marketing. Customer may opt out at any time by emailing legal@sendivent.com.

17. Governing law and venue

Unless otherwise agreed in an Order Form, Swedish law governs and the courts of Stockholm, Sweden have exclusive jurisdiction.

Annex 1 — Acceptable Use Policy (AUP)

1) General rules

Use the Service lawfully and responsibly.

2) Prohibited content and behavior

You must not use the Service to send, host, or transmit:

  • spam or unsolicited bulk messaging (including purchased/scraped lists);
  • deceptive or fraudulent content (including phishing);
  • impersonation or misleading sender identity;
  • malware or harmful code;
  • illegal content or rights-violating content;
  • harassment, threats, or hate content;
  • unlawful unsolicited outreach that violates marketing/electronic communications laws.

3) Consent, suppression, and marketing rules

Maintain required consents/lawful bases where applicable and honor suppression/unsubscribe/opt-out. Do not re-add suppressed recipients to bypass suppression.

4) Sender identity and SMS rules

Use only sender identities you are authorized to use. No spoofing. We may require proof of authorization; failure to provide proof may result in immediate suspension of affected sending.

5) Deliverability protection

If we detect complaint/bounce/carrier filtering indicators that risk deliverability or platform reputation, we may require remediation and/or suspend sending until resolved.

6) Security and misuse

No probing/scanning, bypassing rate limits, or accessing data you are not authorized to access.

7) Enforcement

We may throttle, queue, delay, reject sends, suspend channels, suspend accounts, or terminate for repeated/serious violations.

8) Reporting

Report abuse/security issues to support@sendivent.com.