User Onboarding Notifications

Help new users succeed with timely onboarding notifications that guide them to value.

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Welcome emails

Make a great first impression with personalized welcome messages sent instantly.

Activation nudges

Remind users who signed up but haven't completed key actions.

Progress celebrations

Celebrate milestones — first project created, first integration connected, etc.

Educational series

Send helpful feature emails over time by triggering events from your own scheduling or analytics jobs.

Multi-channel reach

Email for detailed guides, SMS for urgent re-engagement.

Behavior-triggered

Send the right message based on what users have (or haven't) done.

How it works

typescript

// Immediate welcome email
await sendivent
  .event('user.welcome')
  .to({ email: newUser.email, name: newUser.name })
  .payload({
    loginUrl: 'https://app.example.com/login',
    gettingStartedUrl: 'https://docs.example.com/quickstart',
    supportEmail: 'support@example.com'
  })
  .send();

// Activation reminder (sent via cron job for users who haven't activated)
await sendivent
  .event('user.activation_reminder')
  .to({ email: user.email, name: user.name })
  .payload({
    daysInactive: 3,
    nextStep: 'Create your first project',
    nextStepUrl: 'https://app.example.com/projects/new',
    helpUrl: 'https://docs.example.com/getting-started'
  })
  .send();

// Milestone celebration
await sendivent
  .event('user.milestone')
  .to({ email: user.email })
  .payload({
    milestone: 'first_project_created',
    milestoneName: 'First Project Created',
    nextMilestone: 'Invite your team',
    nextMilestoneUrl: 'https://app.example.com/team/invite'
  })
  .send();

Implementation steps

Welcome on signup

Trigger user.welcome immediately when a new account is created.

Track activation events

Send events when users complete key actions — or don't within a timeframe.

Nurture to value

Guide users through your product with targeted, helpful notifications.

The onboarding notification journey

Great onboarding isn't one email — it's a series of well-timed, relevant onboarding emails and notifications:

Welcome (immediate) — Thank them, set expectations, provide quick start
Getting started (day 1) — Guide to first key action
Activation nudge (day 3) — If they haven't activated, gentle reminder
Feature highlight (day 7) — Introduce a feature they haven't tried
Milestone celebration (on action) — Celebrate their progress
Check-in (day 14) — Ask how it's going, offer help

Event-driven vs time-based

Sendivent supports both:

Event-driven: Send when user completes (or doesn't complete) actions
Time-based: Send X days after signup via your cron jobs or scheduling system

The best onboarding combines both — welcome immediately (event), remind if inactive after 3 days (time), celebrate first project (event).

Multi-channel onboarding

Email: Detailed guides, feature explanations, weekly digests
SMS: High-urgency re-engagement for churning users
Slack: Internal alerts when high-value users sign up

With Sendivent, you use the same user profile and event system across all channels.

Template Examples

Welcome Email

<h2>Welcome to {{payload.appName}}!</h2>

<p>Hi {{user.name}},</p>

<p>Thanks for signing up. Here's how to get started:</p>

<ol>
  <li><a href="{{payload.gettingStartedUrl}}">Complete your profile</a></li>
  <li>Create your first project</li>
  <li>Invite your team</li>
</ol>

<a href="{{payload.loginUrl}}" style="...">Go to Dashboard</a>

<p>Questions? Reply to this email — we read every message.</p>

Activation Reminder (3 days inactive)

<p>Hi {{user.name}},</p>

<p>You signed up for {{payload.appName}} but haven't {{payload.nextStep}} yet.</p>

<p>Most users find value within the first week. Here's a quick link to pick up where you left off:</p>

<a href="{{payload.nextStepUrl}}">{{payload.nextStep}}</a>

<p>Need help? Check out our <a href="{{payload.helpUrl}}">getting started guide</a>.</p>

Measuring onboarding success

Track which notifications drive activation:

Open rates on onboarding emails
Click-through to key actions
Correlation between notification engagement and activation
Time to first value after specific messages

Good email deliverability is critical for onboarding—if welcome emails land in spam, users never get started. Combined with multi-language templates, you can onboard users in their preferred language from day one.

Ready to improve your activation rates? Create a free account and build your onboarding notifications with Handlebars templates that personalize for every user. Welcome emails, activation reminders, and milestone celebrations—all from one event API.

Frequently asked questions

How do I send a welcome email immediately after signup?

Trigger the user.welcome event right after creating the user account. Sendivent typically delivers it within seconds.

Can I send activation reminders to inactive users?

Yes, run a scheduled job to check for users who haven't completed key actions, then trigger an activation reminder event for each one.

What channels work best for onboarding?

Email works well for detailed guides and welcome messages. SMS is effective for re-engaging churning users. Internal Slack alerts can help your team follow up on important signups.

How do I personalize onboarding based on user actions?

Track user actions in your app and pass relevant data in the payload. Use conditional logic in templates to show different content based on what they've done.

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