SendiventvsSendGrid

Legacy email complexity vs modern simplicity

SendGrid started simple but became complex. What used to be "send an email" is now:

• Pricing tiers — Free, Essentials, Pro, Premier. What do you actually get?
• IP warmup — Dedicated IPs need weeks of gradual volume increases
• Domain verification — Multiple DNS records, DKIM, SPF, DMARC setup
• Subuser management — Separate sending domains, separate reputation tracking
• Marketing vs transactional — Different products, different pricing, different dashboards

SendGrid grew into an enterprise platform. Sometimes you just want to send a password reset.

What you're actually comparing

SendGrid is email infrastructure with marketing features. It's powerful, battle-tested, and complex.

Sendivent is product notification infrastructure. Email deliverability is one channel alongside SMS, Slack, and push — all from one API.

When we say event-based, we mean product events like order.confirmed or payment.failed that drive notifications across channels. SendGrid's APIs are email-centric; they expose email events (delivered, opened, bounced) via webhooks, but you still build the product-event layer yourself.

The complexity tax

SendGrid's complexity isn't accidental — enterprise email demands it. But for product notifications:

• You probably don't need IP warmup (on shared pools, reputation is managed for you)
• You probably don't need subusers (one app, one sending domain)
• You probably don't need email marketing (transactional only)
• You probably do need SMS for urgency

When to stay with SendGrid

• You're sending 100K+ emails/month and need dedicated IPs
• You use their email marketing alongside transactional
• Your email setup works and adding channels isn't a priority
• You've already invested in their advanced features

When to switch

• You need SMS, Slack, or push alongside email
• You're frustrated navigating pricing tiers
• You want one API for all notification channels
• You're starting fresh and want simpler tooling

Bottom line

SendGrid is enterprise email infrastructure. Sendivent is product notification infrastructure. If email-only works for you, SendGrid is solid. If you need multi-channel or simpler tooling, Sendivent is built for that.

Want simpler multi-channel notifications? Create a free account and send your first notification in minutes. No pricing tiers to navigate, no IP warmup required.