SendiventvsEmail-OnlyApproach
Email works. But is it enough for modern product notifications?
- Email, SMS, Slack, WhatsApp, Push
- Right channel for each message
- Higher engagement rates
- User preference support
- Simple, single channel
- Everyone has email
- Lower initial complexity
- Established patterns
Choose Sendivent if...
- You have urgent notifications that need immediate attention
- Your users work in Slack or Teams
- Email deliverability is a concern
- You want to let users choose how they're notified
?Choose Email-Only Approach if...
- Email truly is sufficient for all your notifications
- You're just starting and want to keep things simple
- Your users don't use other channels
| Feature | Sendivent | Email-Only Approach |
|---|---|---|
| Reach | Multiple channels | Inbox only |
| Urgency handling | SMS/Push for urgent | All equal priority |
| Team notifications | Native Slack/Teams | Email to individuals |
| Complexity | Slightly higher | Simple |
| Engagement | Higher (right channel) | Inbox competition |
The email-only trap
Email is comfortable. Everyone has it. The infrastructure is mature. But relying only on email has real costs:
Inbox overload: Your critical notification competes with newsletters, promotions, and spam.
Urgency mismatch: A "payment failed" email sits unread for hours while the problem grows.
Team disconnect: Important team notifications get lost in individual inboxes instead of shared channels.
User preferences ignored: Some users prefer SMS for urgent alerts. Email-only can't accommodate that.
When multi-channel matters
Consider adding channels when:
- Time-sensitive notifications need immediate attention
- Your users live in Slack and check it more than email
- Deliverability issues mean important emails aren't reaching users
- User feedback asks for notification preferences
The right channel for the job
Different notifications deserve different channels:
| Notification | Best Channel |
|---|---|
| Order confirmation | |
| Payment failed | SMS + Email |
| New team member | Slack |
| Password reset | |
| Shipping update | Push + Email |
| Security alert | SMS |
Starting multi-channel
You don't need to boil the ocean. Start with:
- Keep email as your default
- Add SMS for truly urgent alerts
- Add Slack for team-relevant notifications
Sendivent makes this easy — same API, different channels.
The honest answer
Email-only works for many products. But if you're hitting limitations — missed urgent alerts, team communication gaps, engagement problems — multi-channel is the solution. Sendivent makes the transition painless.
Last compared: November 2024
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