SendiventvsLoops

Email lifecycle marketing vs event-triggered transactional

Loops thinks in journeys: "What email sequence should a new user receive over their first 30 days?" Drip campaigns, onboarding sequences, lifecycle automation.

Sendivent thinks in events: "What should happen when order.shipped fires?" Immediate, transactional, multi-channel notifications.

Loops handles email marketing and transactional email. Sendivent handles multi-channel product notifications. Different problems, different tools.

When to use each

Use Loops for:

• Onboarding email sequences
• Nurture campaigns
• Drip email series
• Marketing email automation

Use Sendivent for:

• Transactional notifications
• Real-time alerts across channels
• Event-driven product communications
• Multi-channel notification routing

Using both together

Many teams use both tools:

• Loops handles onboarding emails, newsletters, and marketing sequences
• Sendivent handles transactional notifications across email, SMS, and Slack

They solve different problems and complement each other well.

Bottom line

If you need multi-channel notifications (SMS, Slack alongside email), use Sendivent. If you need email lifecycle campaigns and drips, use Loops. They're complementary tools.

Need transactional notifications across channels, not lifecycle campaigns? Start with a free account and trigger notifications from product events. Email, SMS, Slack—same API.