SendiventvsMagicBell

MagicBell specializes in the in-app notification inbox experience. Sendivent focuses on backend-first, external channel delivery.

Sendivent
  • Email, SMS, Slack delivery from one event API
  • Event-based multi-channel routing
  • Simple pricing
  • External channel focus
MagicBell
  • In-app notification inbox UI
  • Real-time in-app & web push notifications
  • Preference management across channels
  • Multichannel delivery via providers (email, push, SMS, Slack)
Quick verdict

Choose Sendivent if...

  • You need to reach users outside your app
  • Email, SMS, and Slack are primary channels
  • You don't need an in-app inbox
  • You want simple multi-channel delivery

?Choose MagicBell if...

  • You need an in-app notification center
  • Real-time in-app notifications are key
  • You want built-in preference management UI
FeatureSendiventMagicBell
In-app inbox
Email delivery
SMS deliveryVia Twilio
Slack deliverySupported
Web/mobile pushRoadmap
Real-time in-app
Preference UI

In-app notification center specialist vs backend-first external channels

MagicBell gives you a drop-in in-app inbox and multichannel delivery: web push, mobile push, email, SMS (via Twilio), and Slack. It's all about the notification experience inside your product — the bell icon, the inbox drawer, real-time updates, and preference management.

Sendivent is backend-first notification infrastructure focused on external channels: email, SMS, Slack (with push on the roadmap). You emit events from your backend, we handle templates, routing, and delivery.

They're solving adjacent but different problems:

  • MagicBell = "How do my users see and manage notifications inside my app?"
  • Sendivent = "How do I reliably notify users and teams across external channels from my backend?"

When MagicBell is the better fit

Choose MagicBell if:

  • You need an in-app notification center UI fast
  • In-app + web push are your primary channels
  • You want a built-in preference management UI for users
  • You're happy to configure providers like Twilio for SMS and email

When Sendivent is the better fit

Choose Sendivent if:

  • Email and SMS are your primary user channels
  • Slack is important for team notifications
  • You want a simple, event-based API wired into your backend
  • You don't need to embed a full notification inbox in your product

Using both

Some teams use both: MagicBell for in-app notifications, Sendivent for external channel delivery. They solve different problems.


Need to reach users outside your app? Create a free account and deliver notifications via email, SMS, and Slack. Pairs well with in-app notification tools like MagicBell.

Last compared: January 2026

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