SendiventvsMagicBell
MagicBell specializes in the in-app notification inbox experience. Sendivent focuses on backend-first, external channel delivery.
- Email, SMS, Slack delivery from one event API
- Event-based multi-channel routing
- Simple pricing
- External channel focus
- In-app notification inbox UI
- Real-time in-app & web push notifications
- Preference management across channels
- Multichannel delivery via providers (email, push, SMS, Slack)
Choose Sendivent if...
- You need to reach users outside your app
- Email, SMS, and Slack are primary channels
- You don't need an in-app inbox
- You want simple multi-channel delivery
?Choose MagicBell if...
- You need an in-app notification center
- Real-time in-app notifications are key
- You want built-in preference management UI
| Feature | Sendivent | MagicBell |
|---|---|---|
| In-app inbox | ||
| Email delivery | ||
| SMS delivery | Via Twilio | |
| Slack delivery | Supported | |
| Web/mobile push | Roadmap | |
| Real-time in-app | ||
| Preference UI |
In-app notification center specialist vs backend-first external channels
MagicBell gives you a drop-in in-app inbox and multichannel delivery: web push, mobile push, email, SMS (via Twilio), and Slack. It's all about the notification experience inside your product — the bell icon, the inbox drawer, real-time updates, and preference management.
Sendivent is backend-first notification infrastructure focused on external channels: email, SMS, Slack (with push on the roadmap). You emit events from your backend, we handle templates, routing, and delivery.
They're solving adjacent but different problems:
- MagicBell = "How do my users see and manage notifications inside my app?"
- Sendivent = "How do I reliably notify users and teams across external channels from my backend?"
When MagicBell is the better fit
Choose MagicBell if:
- You need an in-app notification center UI fast
- In-app + web push are your primary channels
- You want a built-in preference management UI for users
- You're happy to configure providers like Twilio for SMS and email
When Sendivent is the better fit
Choose Sendivent if:
- Email and SMS are your primary user channels
- Slack is important for team notifications
- You want a simple, event-based API wired into your backend
- You don't need to embed a full notification inbox in your product
Using both
Some teams use both: MagicBell for in-app notifications, Sendivent for external channel delivery. They solve different problems.
Need to reach users outside your app? Create a free account and deliver notifications via email, SMS, and Slack. Pairs well with in-app notification tools like MagicBell.
Last compared: January 2026
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