SendiventvsTwilio

How Sendivent and Twilio think about communications

Twilio provides communication primitives — APIs for SMS, WhatsApp, voice, video, and more. You get maximum flexibility, but you typically end up building most of the notification layer yourself: cross-channel templates, routing logic, retry handling, and orchestration.

Sendivent is a notification platform built on top of providers like Twilio. You get a ready-to-use system: one API call triggers multi-channel notifications with templates, routing, and delivery handled for you.

The core difference: Twilio gives you building blocks. Sendivent gives you the finished house.

Build vs buy

With Twilio, you'll build:

• Template storage and rendering
• Channel routing logic
• Retry and fallback handling
• Delivery tracking dashboard
• User preference management

Twilio and SendGrid do offer pieces of this — Content API for messaging templates, SendGrid dynamic email templates, Studio for flows — but you're still stitching them together into your own notification product.

With Sendivent, you get:

• All of the above, ready to use
• One integration instead of many
• Dashboard for non-developers
• Cross-channel analytics

Building directly on Twilio's APIs is fast for a single SMS or email. But building the full notification layer on top — templates, routing, retries, dashboards, preferences — is weeks of engineering work.

Sendivent can typically be integrated in hours, not weeks, because that layer already exists.

When Twilio makes sense

Twilio is the right choice when:

• You're building a communications product (like a call center)
• You need voice or video capabilities
• You want complete control over every detail
• You have dedicated engineering resources

When Sendivent makes sense

Sendivent is the right choice when:

• You're adding notifications to an existing product
• You want email + SMS + Slack without multiple integrations
• Your team wants to focus on your product, not notification infrastructure
• You prefer predictable per-person pricing

Pricing comparison

Twilio charges per message across their various products. SMS costs vary by country, email through SendGrid has its own pricing. Costs can be unpredictable and multiply across channels.

Sendivent charges per person notified. One user receiving email + SMS + Slack counts as one person. Predictable pricing that doesn't penalize multi-channel communication.

The build-it-yourself trap

Many teams start with Twilio thinking "we'll just send a few texts." Then they need:

• Email (add SendGrid)
• Templates (build a system)
• Routing (write business logic)
• Retries (handle failures)
• Dashboard (build UI)

Six months later, you've built a notification platform. Sendivent lets you skip that and ship features instead.

Bottom line

Choose Twilio if you need low-level communication primitives, voice/video capabilities, or maximum control and have the engineering resources to build your stack.

Choose Sendivent if you want to send product notifications without building infrastructure. Get multi-channel notifications in an afternoon, not a quarter.

Skip the build-it-yourself trap. Create a free account and get templates, routing, retries, and multi-channel delivery out of the box. Ship features, not infrastructure.