SendiventvsMailgun

Great email API, but you still build the notification layer

Mailgun gives you powerful email infrastructure. Then you build everything else:

// Mailgun handles: sending email (and can store templates for you)
await mailgun.messages.create(domain, {
  from: 'noreply@example.com',
  to: user.email,
  subject: 'Order Confirmed',
  template: 'order_confirmation',
  'h:X-Mailgun-Variables': JSON.stringify({ orderId, total })
});

// You still build on top:
// - Cross-channel orchestration (email + SMS + Slack)
// - Product-level event model (order.confirmed, payment.failed)
// - Multi-language resolution across templates/channels
// - Unified logging/analytics across providers
// - Dashboard for product/support teams across channels
// - Logic to consume bounce/complaint webhooks and update your users

Mailgun is excellent at what it does. It's just one piece of the notification puzzle.

What Mailgun does well

• Email validation — Real-time address verification
• Inbound routing — Parse and route incoming email
• Mailing lists — Built-in list management
• Deliverability tools — IP reputation, warmup, analytics

If these features are core to your product, Mailgun is purpose-built for them.

What you build on top

Mailgun handles email delivery and templates. Sendivent handles email deliverability with AWS SES and adds cross-channel orchestration. On top of Mailgun alone, you typically add:

1. Cross-channel orchestration — Route to SMS and Slack alongside email
2. Product-level events — Abstract order.confirmed from raw sends
3. Multi-language resolution — Automatic fallbacks across channels
4. Unified analytics — One view across all providers
5. Team dashboard — Let non-devs manage content across channels
6. Webhook coordination — Wire bounce/complaint events into your user state

This is the notification layer that Sendivent provides out of the box.

When Mailgun makes sense

• Email validation is critical to your product
• You need inbound email parsing/routing
• You want maximum email configurability
• You're building email-specific features

When Sendivent makes sense

• You need email + SMS + Slack from one API
• You want templates managed in a dashboard, not code
• Your team needs to edit notification content
• You'd rather not build the orchestration layer

Bottom line

Mailgun is excellent email infrastructure for developers. Sendivent is notification infrastructure that includes email. If email-only with deep control is what you need, Mailgun delivers. If you need the full notification stack, Sendivent saves you building the layer on top.

Ready for multi-channel without the build? Start with a free account and add SMS and Slack alongside email. One API, one dashboard, one integration.